Case Study:
Design Process Support

Client

$40M automotive moldmaker and automation supplier with operations in Grand Rapids, Michigan

Situation

Company’s profitability and design productivity were not meeting leaderships expectations for quality and timing of new launches.

HRI Role

  • Review the current tool design process to determine strengths and opportunities

  • Perform a Value Stream Mapping activity of the design process

  • Identified systemic issues in the design process and their impact on program management, finance and manufacturing impacting profitability and efficiency

  • Identified lead-time and productivity issues in tooling design related to delivering a complete, high quality design that meets or exceeds the internal and external customer expectations

  • Led a team of designers varying in experience to identifying opportunities and improve the design process

  • Led ownership and management their roles to ensure design results

  • Developed a team concept in design lead by experienced designers that improved design flow and productivity as well as decreased the design training time

  • Developed concurrent design concepts that allows for faster training as well as shorter design time

 Results

  • Original goal of 50% reduction in design time has yet to be achieved

  • Currently going through trials to identify obstacles and opportunities

  • Current status is 25% reduction in design time for a semi-complex tool